I often look to “Fight Club” given that it is immensely quotable, even in the context of wine despite not a glass of the grape stuff being drunk during the film: “We’re the middle children of history, man. No purpose or place.” This sums up the problem with a great many, “middle wines” in the portfolio of wineries. It’s easy to understand having a top, icon wine, that anchors your portfolio. Or then some single vineyard wines, or then a larger-production, cross-regional wine that’s what actually keeps the lights on. […]
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