A wine importer in the US once commented to me about the labels on Spanish wines: “The great thing here is that I either love them or hate them. Being neutral never happens.” Generally, if he hated the labels, he’d ask the winery to change them, they would and all would be happy. The reason behind the back and forth would always revolve around the design of the labels. Spain, while in the top three of wine producing countries, is most definitely not France nor Italy in terms of labels. […]
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